"The summer of 2011 has been a long, hot one for Israeli and international companies complicit in human rights violations in the occupied West Bank.
Facing an intense Europe-wide boycott campaign, Israel’s largest produce exporter, Agrexco, filed for bankruptcy. French multinational Veolia, an urban systems corporation contracted with the Israeli government to provide light rail services for Israeli settlers in the West Bank, announced massive losses due to sustained pressure by activists around the world.
Meanwhile, in Sweden, the Israeli maker of home carbonation devices, Sodastream, took a direct hit when the Coop supermarket chain announced on 19 July that it would stop all purchases of its products due to the company’s activity in illegal Israeli settlements. This marked another important victory for the boycott, divestment and sanctions (BDS) movement, as Sweden is Sodastream’s largest market, with an estimated one in five households owning a Sodastream product (“Coop Sweden stops all purchases of Soda Stream carbonation devices,” 21 July 2011)."
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