Walk into any Ricky's store, a beauty shop chain in New York, and you will find a shelf filled with Ahava products. For $28, you can buy mineral toning cleanser; for $22, Dead Sea liquid salt; and for $9, purifying mud soap. The products made by Ahava (which means "love" in Hebrew) seem innocent enough, perfectly enticing for anyone fond of beauty products.
But looks can be deceiving. As activists from the peace group CodePink's Stolen Beauty campaign are fond of chanting at protests, Ahava can't hide its "dirty side."
For nearly two years, an international campaign spearheaded by Palestine solidarity activists has targeted Ahava and the various stores that carry its products, including Ricky's, calling for a boycott. The boycott campaign has heated up recently, eliciting push-back from Jewish organizations around the country and a response from the CEO of Ahava.