Cadbury Schweppes announced on Dec. 17, 2002 plans to invest $4.5 m in Israeli confectionary maker and distributor Carmit after a year’s trial association with Carmit whereby the latter distributed Cadbury’s goods in Israel. The money, Cadbury specified, will be paid in the first three months of 2003 and will be used for the advertising to promote its products in Israel. Carmit would become Carmit-Cadbury.
Showing posts with label Cadbury. Show all posts
Showing posts with label Cadbury. Show all posts
Jul 12, 2011
Dec 15, 2010
#BDS: Cadbury sweets returning to Israel
British confectionary company considering re-entering Israeli chocolate market in 2012 after attempting to conquer significant share of chewing gum market with Trident
British confectionery company Cadbury is considering re-entering the Israeli chocolate market through its representative, Globrands.
"We plan to focus on chewing gum in the coming year, but the chocolate will be introduced in 2012 and we'll set up a big distribution center in Modiin at a total investment of some NIS 18 million (about $% million)," revealed Globrands CEO Gadi Netzer.
Cadbury tried to enter the Israeli market in 2002, but was blocked aggressively by the Elite company. According to Netzer, "The company is not traumatized by the past. It looks at the Israeli market from a business perspective, and the gum test will prove it."
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