The past few months have been fruitful for Israeli startups. Several U.S. and European tech giants have made high-profile acquisitions. Foreign VCs are making massive capital injections. Now local publications such as Calcalist and The Marker are filled with rumors of upcoming purchases.
5Min Media, an Israeli-American video startup, is the most recent acquisition. AOL bought the company for an estimated $65 million, with chairman Tim Armstrong praising 5Min for helping to complete “our end-to-end video offering from content creation through syndication and distribution.”
In other words, AOL is going to raid the hell out of 5Min's video library of 200,000-odd shorts and make use of both their (considerable) API development and existing syndication partners. 5Min comes to AOL with a robust library of content. The firm inked previous content-sharing agreements with CBS, Hearst and Scripps to convert existing programming into bite-size “how-to” videos. Additional video content comes from other media providers, which is then augmented with crowdsourced footage.