In an open letter to Guinness and FIT, the groups detailed Leviev’s sordid complicity in a multitude of human rights abuses that have led a number organizations and governments to distance themselves from Leviev’s companies. Citing Guinness’s own humanitarian work, the groups implored Guinness to sever all ties with Leviev:
We recognize your strong commitment to supporting women’s rights around the world, to countering AIDS in Africa and to helping the needy in places like Haiti. Therefore, like the organizations, governments and individuals who have sought distance from Leviev, we feel confident that you do not wish to tarnish your name and good works by associating yourself with Leviev’s companies’ human rights violations and questionable business practices. Leviev’s companies undermine the very rights and humanitarian causes that you support. Therefore, we call on you to act swiftly to sever all ties between the exhibit at FIT that bears your name, and Lev Leviev.Representatives of Guinness and FIT have responded by saying they are taking the groups’ concerns into account, but have thus far failed to elaborate a further course of action. The petition calling on Guinness and FIT to sever ties with Leviev has generated a fair amount of negative publicity for all involved. Online stories detailing Leviev’s sponsorship of the exhibition have been featured on prominent sites like New York magazine, Vogue UK, and Jezebel, the influential feminist blog. The exhibition runs through January 17th, 2012.