#BDS: Israeli Beauty Products Company Ahava Complicit in the Sins of Occupation

Ahava is owned by entities deeply involved in Israel's settlement project in the occupied West Bank. Activists are fighting to show it can't hide its dirty side.

Walk into any Ricky's store, a beauty shop chain in New York, and you will find a shelf filled with Ahava products. For $28, you can buy mineral toning cleanser; for $22, Dead Sea liquid salt; and for $9, purifying mud soap. The products made by Ahava (which means "love" in Hebrew) seem innocent enough, perfectly enticing for anyone fond of beauty products.

But looks can be deceiving. As activists from the peace group CodePink's Stolen Beauty campaign are fond of chanting at protests, Ahava can't hide its "dirty side."

#BDS: Why we are boycotting the Batsheva Dance Company

The following is an open letter to the Batsheva Dance Company from two groups organizing a boycott of its upcoming shows in New York City: 

Dear Batsheva Dance Company,

We are a group of New York-based human rights activists and artists calling for a boycott of your performances at the Joyce Theater in New York City due to your collaboration with the Israeli state and its Brand Israel campaign. Launched in 2005, Brand Israel is a government public relations initiative which uses cultural productions to distract from Israel’s daily human rights violations.  In 2009 Arye Mekel of Israel’s Foreign Ministry stated, "We will send well-known novelists and writers overseas, theater companies, exhibits... This way you show Israel’s prettier face, so we are not thought of purely in the context of war.” While efforts to promote a positive image of Israel abroad persist, Palestinians continue to suffer from Israeli state policies.