"The day after the American pop star Macy Gray announced controversial plans to perform in Tel Aviv in March, we sat down for a drink at Pua, a bar nestled in the heart of one of Jaffa’s most gentrified neighborhoods. When the waitress, a sociable 20-something resident of the city’s burgeoning young Jewish community informed us of a new brand of beer the restaurant was carrying, we wondered based on rumors we had heard if it was brewed in a settlement in the Golan Heights. The waitress, who was clearly offended, vehemently denied that it was “a settlement beer.” She reassured us that the owner of the restaurant was “a real Tel Aviv type guy,” and as such, “would not carry such a product.”
We were confused. “What exactly is a Tel Aviv type guy?” we asked her. When she returned to our table with two European beers, we asked for more information about the owner and a conversation began. She informed us that the owner of the bar ‘just keeps to himself and his friends in Tel Aviv’. She told us that he was not interested in politics and just wanted to live his life. We asked about her ideas on politics and the occupation. “I am a photographer. I used to go to Bil’in but it is violent.” She continued, “Now I just spend time with my friends and try to be a good person. I can’t take trying to change anything anymore.”
When asked for her opinion on BDS, her response was short and quick: “You can’t fight evil with evil.” She insisted that every boycott in history was wrong. We pressed her gently on the issue of boycotts (what about MLK’s Montgomery Bus Boycott, or the boycott of apartheid South Africa?) but it was clear that she was unwilling to go deep into the issue. She knew about the Occupation, the settlements, the racism that was rising like a tidal wave all around her, but she had deliberately cloistered herself inside a quaint European-style bar and Tel Aviv’s cosmopolitan lifestyle. Perhaps she could have contributed to the fight for a real democracy in Israel and justice for Palestinians living under occupation, but she had surrendered to the culture of apathy sanctioned by an entitled elite."