"Japanese fictional character, whose image has been used on 280,000 products in Europe, to officially land in Israel as part of new chain of stores
While listening to what Hello Kitty officials have to say about the reasons for their decision to expand the brand's activity in Israel in the coming year, one might want to consider appointing them as economic attachés in one of Israel's embassies. The company managers insist that Israel is an overwhelming financial success story.
"You are one of the only countries which have survived the global financial crisis so well," says Roberto Lanzi, an Italian, president of Global Consumer Products for the EMEA market (Europe, Middle East, Africa) at Sanrio, the Japanese company which owns the Hello Kitty brand.
He made the remark during a visit to Israel with Kunihiko Tsuji, one of the company's owners. "Although you have the limitations of a small country, the Israeli market has great potential," the two agreed.
Hello Kitty, which has such a Western name, is in fact a Japanese cat. The products bearing its image have a sales turnover estimated at more than $6 billion a year."
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