Nov 14, 2010

#BDS: Madonna's health club chain may open Tel Aviv branch

Pop icon to launch 'Hard Candy Fitness' in Mexico City next month; executives say Israel considered as part of expansion plans

The "Hard Candy Fitness" chain is considering opening a branch in Tel Aviv in 2012, the Yedioth Ahtonoth daily reported last week.

The first "Hard Candy" club - named after the last album by the pop singer -- will open in a 30,000 square foot space in the Mexican capital.

Madonna is to attend its unveiling on November 29, according to a press release.

A source close to the famous singer told Yedioth Ahronoth that "Hard Candy" executives have added Tel Aviv to the list of cities they are interested in as part of the chain's expansion plans.

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