Israeli food retailer heads for NY ultra-orthodox Jewish stronghold; first Yesh branch to open in first quarter of 2011
The Shufersal chain is heading for the American retail market:Calcalist has learned that the chain owned by Nochi Dankner is set to open a branch of the chain's subsidiary, Yesh, in the town of Monsey in Rockland County, New York.
The kosher branch will replace a Pathmark supermarket. The first Yesh branch is set to open in the first quarter of 2011, ahead of the Passover holiday, and will cover and area of over 10,000 square meters.
Monsey is a significant aim for the Yesh chain as it is populated by a large Jewish population, most of which are young members of the Hassidic community. Yesh's entry into the local retail market will create competition for local kosher retailer Rockland, whose store is just minutes away from the community, and has been addressing the consumer needs of the religious Jews in the area.