Ahava Dead Sea Laboratories has recently launched a new line of mass market (read "lower cost") products called "Dead Sea Essentials." The marketing pitch is, "It's All About the Balance," and this lovely model is doing a yoga pose in the Dead Sea to show you how peaceful and balanced Dead Sea Essentials will make you. Don't be fooled by the new name; it's the same factory on stolen land, the same occupation profiteering, the same fraudulent labeling, the same subsidies to two illegal settlements in the Occupied West Bank. Don't buy it!
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