"Dear Dr. L. Subramaniam,
We understand that you are scheduled to participate in the Tel Aviv White City Music Festival, 2012, a festival sponsored by the Israel Ministry of Tourism and a company owned by the Tel Aviv municipality.
We, a group of academics, activists and artists in India, came together in June 2010 to campaign against yet another apartheid regime by extending support to the international campaign for the academic and cultural boycott of Israel (see www.incacbi.in).
In response to a recent boycott call from the Palestinian Campaign for the Academic and Cultural Boycott of Israel (see appeal to participating writers on www.pacbi.org), the Indian Campaign urges you to withdraw your participation in this music festival. A number of conscientious musicians around the world are participants in this boycott, most recently Pink Floyd."