Jun 29, 2011

#BDS: Update your boycott list: #Evian plans splash in Israeli bottled water market

"French brand of 'designer water' makes another go at Israeli consumers; eyes 'premium water' shelves

Danone Waters CEO Elio Pacheco has a new goal – to see Evian make a serious splash in Israel's bottled water market.

However this newfound tenacity is plagued by awkward timing, just as the Environmental Protection Ministry has decided to join various eco-groups' fight against the bottled water industry, which they considered one of the environment's major enemies."

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