#BDS: Ahava promotional campaign on Twitter jammed with BDS messaging
"The Stolen Beauty campaign focusing on a boycott of Ahava cosmetics, which are illegally manufactured in the occupied West Bank using Palestinian natural resources, has launched a culture jamming initiative currently underway on Twitter:
This Wednesday, May 11 and Thursday, May 12, Birchbox.com is sponsoring an Ahava Twitter contest. They are calling on people to Tweet skincare question with the hashtag #AHAVAreborn. People who Tweet using that hashtag – part of Ahava’s REBRANDING campaign –will be entered into the contest and given a chance to win $300 worth of Mineral Magical Skincare. (See details below by clicking on the link.)
AHAVA Twitter Contest! Win $300 Worth of Mineral Magical Skincare"