"As we learn more about the BDS movement, a critical question emerges: what companies are involved with which activities that ultimately sustain the occupation? In Tel Aviv we meet Dalit Baum, an Israeli member of the Coalition of Women for Peace and specifically, the group Who Profits? She explains that the organization was developed to understand the economics of the settlement project. A short haired woman with intense black eyes and an ironic sense of humor, she states that the project aimed to investigate corporations directly involved in the occupation, to figure out the specifics, the financial interests, and who is making money from whom. After meticulous research, four years later they have a website, whoprofits.org, that has a partial data base listing approximately 1000 companies.
The criteria for inclusion on this list involves work in building settlements, marketing settlement goods, using industrial space within settlements, providing crucial services to settlements such as transportation, and providing equipment to the military such as for building walls and checkpoints. She notes that Israel has exploited the Palestinian labor pool and the Palestinian market, it is a captive market where Israeli policies have shut down much of the competition. For example, Palestinians are only allowed to grow agricultural products that are not as profitable as Israeli products and do not compete in European markets when compared to Israeli goods."