Dec 1, 2010

#BDS: Take a bus from Toronto to Tel Aviv

New campaign in Canada features motor coaches to and from airport with full-sized graphics of Israeli cities

The Israel Government Tourism Office – Canada has launched a new campaign which will feature new Air Express motor coaches featuring full-sized graphics of Tel Aviv and Jerusalem.

The buses will take business and vacation travelers transferring to and from Toronto's Pearson International Airport. Along with the pictures is the slogan “There's a little bit of Israel in all of us. Come find the Israel in you.”

The campaign will last through mid-February 2011. The Israel tourism graphic is wrapped around the entirety of the coach bus, which transports approximately 500,000 travelers annually from terminals at Pearson International Airport to Toronto's downtown and leading hotels.

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