"With the BDS campaign broadening its reach - last year 97 cities participated in Israeli Apartheid Week activities - Israel has created a new program to counter the movement.
New York City native Avi Abelow is leaving his job, his wife and four children in Efrat to visit the state of California for 10 days. His plan - and that of nearly 100 other Israelis who are boarding flights this week to 20 cities in Europe, Africa and North America - is to talk. And to talk a lot."
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