Dec 14, 2011

#BDS: Israeli #SodaStream: Maybe Green, Definitely Not Clean

"It seems like a great idea – to buy a counter top device that converts tap water into sparkling fizzy water. Add a line of 100 flavours of sweet syrups; in the words of the sales clerk I spoke to, 'it’s a fun thing.'

SodaStream (sometimes marketed as Soda Club) is sold around the world including in my city, often by big chain stores like Costco, Kmart and Amazon (USA); Sears, The Bay, and Home Outfitters (Canada); Tesco, Asda and Argos (UK); Migros (a large coop network in Switzerland); Carrefour (France & other countries); Edeka, Adler, and Karstadt, (in Germany where it is distributed by Brita, the international water filter company. Brita products are sold in Israel by SodaStream.)

The world’s largest producer of home carbonation systems, sold in 41 countries, SodaStream claims to be environmentally friendly because it uses its own reusable bottles, saving the production and transport of millions of disposable plastic containers and saving money and time for consumers .As some of the syrups use natural products, while others use sugar and artificial sweeteners, it is promoted also as “healthy” in natural food, eco-friendly, green and biological shops.

It sounds too good to be true – and so it is."

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