"For ten days in June, Milan was the site of a promotional event aimed at presenting “the other side of Israel,” in the words of the Israeli Ambassador to Italy Gideon Meir. Known as “Unexpected Israel,” the event was sponsored by both the Italian and Israeli governments, along with local city and provincial authorities.
When details of the event were first announced in December 2010, it was projected to cost 2.5 million euros ($3.6 million US) and to include a 900-square-meter plexiglass pavilion featuring Israeli technological and cultural wonders in Piazza Duomo, Milan’s main square. In the end, Piazza Duomo hosted nothing more than a small multimedia installation: 15 amplified pedestals spouting classics of Israeli hasbara (propaganda) to the few visitors who dared enter the fenced-off, heavily guarded area."
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