"Japanese brand to open 18 stores in Israel, sell wide variety of products dedicated to famous fictional cat, including items 'never seen here before'
Famous Japanese cat makes aliyah: The Hello Kitty brand is launching a chain of 18 stores in Israel at an initial investment of $2-3 million.
Sanrio, the company which created the pink icon in 1974, has chosen Leader Brands as its franchiser in the Jewish state."
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