Jan 4, 2011

#BDS: Jerusalem marathon changes course

TEL AVIV, Israel (Ma'an) -- Sportswear company Adidas forced the Jerusalem Municipality to reroute a planned marathon to avoid occupied Palestinian neighborhoods, Israeli media reported Sunday.

Hebrew-language daily Ma'ariv said Adidas threatened to withdraw sponsorship from the event after the company was lobbied by human rights organizations.

The newspaper reported that several organizations threatened to boycott the company over the issue.

The report said the March race would be held within the Green Line, in what Ma'ariv described as a submission to Adidas.

Three municipal council members wrote to Adidas in December urging the sportswear retailer to withdraw sponsorship unless the route was changed. 

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