Residents of the U.S. state of California launched a divestment initiative campaign in fall 2010. The initiative, known as the Israel Divestment Campaign (IDC), is the first citizens' effort in the United States to appeal directly to voters to hold Israel accountable for violations of international law and human rights.
As of September 1st the IDC officially launched a signature gathering process. They group is required to gather the signatures of at least 434,000 registered California voters for the official petition by January 31, 2011, in order to qualify the measure for the statewide ballot sometime after March 2011. Then, if approved by a majority of voters, it will become California law.