Nov 7, 2010

#BDS: Javier Simorra opens 1st Israel store

Spanish luxury fashion chain's franchiser in Jewish state plans to open 10 stores across country

Spanish fashion chain Javier Simorra opened its first store inIsrael recently, at Tel Aviv's Ramat Aviv Mall.

Some NIS 1.5 million (about $410,000) were invested in the flagship store, which measures 60 square meters (645 square feet) in size and was designed according to the brand's global concept.

The chain, which is named after Spanish fashion designer Javier Simorra and specializes in luxury clothing for women, generates some €100 million (about $140 million) a year and is active in
13 countries.

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