"Israel has instructed its embassies in 10 European countries, including the UK, each to recruit 1,000 members of the public to act as advocates for its policies in a new public relations offensive.
A cable from the foreign affairs ministry was sent to embassies last week, with instructions from Avigdor Lieberman, the controversial and extreme right-wing foreign minister, to adopt a range of measures aimed at improving Israel's standing in Europe.
The most unusual was the order to identify up to 1,000 people by mid-January to act as "allies" to Israel. One source described them as "friends who are willing not just to receive messages but to actively promote these messages". These individuals – likely to be drawn from Jewish or Christian activists, academics, journalists and students – will be briefed regularly by Israeli officials and encouraged to speak up for Israel at public meetings or write letters or articles for the press.
Five European capitals have also been identified for a more conventional PR push. Israeli embassies in London, Paris, Berlin, Madrid and Rome will receive funds to hire professional PR firms and lobbyists."