Feb 16, 2011

#BDS: Israel Launches New PR Campaign on North American Campuses: Faces of Israel

"A delegation of young Israelis will embark next week on a singular public relations campaign on North American campuses. Entitled Faces of Israel, the delegation includes Arabs and Jews, representatives of the LGBT community and Ethiopian immigrants who are meant to show the “real face” of Israeli society.

Yuli Edelstein, the Minister of Public Diplomacy and Diaspora Affairs and the initiator ofFaces of Israel, said that “We believe this is the appropriate answer to the campaign of delegitimisation occurring against Israel throughout the world. This campaign will bring local students face to face with Israeli students just like them. The delegation will be divided into groups and go to various universities, where they will participate in panels and direct encounters on campus.”

According to Israel’s Artuz 7 news outlet, delegation members were “carefully selected with the goal of representing Israeli society as a colourful and diverse society which protects equality and human rights, and thus refute attempts to present Israel as an apartheid state.”

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