Ahava is owned by entities deeply involved in Israel's settlement project in the occupied West Bank. Activists are fighting to show it can't hide its dirty side.
Walk into any Ricky's store, a beauty shop chain in New York, and you will find a shelf filled with Ahava products. For $28, you can buy mineral toning cleanser; for $22, Dead Sea liquid salt; and for $9, purifying mud soap. The products made by Ahava (which means "love" in Hebrew) seem innocent enough, perfectly enticing for anyone fond of beauty products. But looks can be deceiving. As activists from the peace group CodePink's Stolen Beauty campaign are fond of chanting at protests, Ahava can't hide its "dirty side."
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