Best sales weekend Maryland store has ever seen.
WASHINGTON – A call to boycott Israeli-made Ahava products in a Maryland beauty supply store backfired last week when pro- Israel activists countered by purchasing the shop’s entire Ahava inventory.
When the Jewish Community Relations Council of Greater Washington found out that the pro-Palestinian group Sabeel DC had organized a protest and boycott call at Ulta in Silver Spring last Saturday, the organization sent out an action alert urging supporters to visit the store and buy Ahava.
“They cleaned the shelves out. It was the best Ahava sales weekend the store has ever seen. They had to order an expedited shipment” afterward, said Arielle Farber, director of Israel and International Affairs for the Community Relations Council. “The greater Washington community is not going to stand for this campaign to delegitimize Israel.”
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