Cadbury Schweppes announced on Dec. 17, 2002 plans to invest $4.5 m in Israeli confectionary maker and distributor Carmit after a year’s trial association with Carmit whereby the latter distributed Cadbury’s goods in Israel. The money, Cadbury specified, will be paid in the first three months of 2003 and will be used for the advertising to promote its products in Israel. Carmit would become Carmit-Cadbury.
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