This particular attack on Sabra hummus is seen as a pet project of the Philly BDS, which seeks to boycott, divest and bring sanctions against companies that support the Israeli Defense Forces. Essentially, this group seeks to condemn Israel and its powerful military forces by accusing them of human rights violations. The Boycott, Divestment and Sanctions (BDS) Movement is not exclusively tied to the U.S., similar campaigns can be found in Canada, as:
Well hummus is just the latest target in a long line of commercial and ideological boycotts targeted at the Israeli government. Not simply an American movement, Canadian students have also actively supported the Boycott, Divestment, Sanction (BDS) campaign, which was initiated in 2005 with the intention of pressuring the Israeli government to “end its occupation and colonization of all Arab lands” and “[recognize] the fundamental rights of the Arab-Palestinian citizens of Israel.”
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